What if…?” This simple, yet powerful question evokes the kind of imagination and creativity that inspires ideas, instils courage, and transforms economies. But, what is the relationship between science and creativity? During the World Economic Forum’s Annual Meeting 2020, ETH Zurich presented an interactive exhibition featuring five new prototypes at the interface between science and art. We also brought together thought leaders to discuss, “How creativity plays an essential role in scientific and technological innovation.”

How Do You Rethink Creativity?

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